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“Molly. What exactly is ‘Domain Name Tasting’?”

Ivan P. - Moscow, RF

Hi Ivan,

Domain Name Tasting is the process by which Domain Registrars register lots of domain names and then park them at Domain Parking companies and then watch how much revenue they generate for four days. ICANN provides a five day grace period for Registrars to delete domain names and get a full refund on the registration costs.

This allows the Registrars to make money at no risk while at the same time denying use of domain names for valid users. Users may have to buy the domain name at auction or come up with a less suitable name.

In one egregious case, Network Solutions has been accused of locking up domain names by domain name tasting when potential users query to see if a domain name is available. This forces the users to buy the name from Network Solutions at a higher price or wait for the domain tasting period to end.

Thanks for the great question!

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Preventing Data Leaks
Data leaks affect over 75 percent of businesses, with 68 percent experiencing six sensitive data losses annually according to the IT Policy Compliance Group. Data leaks can occur through e-mail, Web sites, USB sticks, and MP3 players. While malicious data theft is a threat, a majority of leaks are accidental and happen because of poor employee judgment. Unfortunately, employee education is not 100 percent effective.

By implementing corrective risk, compliance, and governance practices, companies can prevent or decrease the number of data loss incidents.

The primary means of foiling leaks is automating the monitoring and measurement of controls and procedures.

Companies can deploy content filtering, encryption, and digital rights management software and hardware that controls access to sensitive content. With most encryption software, users must enter a password before a computer will boot up. Digital rights management software enables companies to encrypt and assign privileges to documents, for instance flagging them for "internal use only" or "do not print."

Combating data loss can be expensive. Content-filtering packages for large enterprises start at around $25,000. A sophisticated digital rights management system can cost $500 per employee and encryption products cost $125 to $300 per user. St. Bernard Software and SonicWall are two providers of enterprise and SMB content filtering software. Adobe, Protexis, and RSA (part of EMC) provide digital rights management solutions. Encryption vendors include PGP, Checkpoint, Utimaco, and WinMagic.

Businesses should also monitor outgoing e-mail messages and use software to flag and block e-mail messages or file transfers containing confidential data. And companies should audit security practices regularly, probably at least monthly. Vigilance can help companies reduce costly and embarrassing data loss.
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