1) Get website demographics the lazy man’s way!

While it is simple enough to find out where your visitors are coming from using any basic web stats service, trying to find out their profile and demographics would take some amount of effort as you’d probably have to run a reader survey to get the information you need - and even then you’d be getting a sample of people who chose to respond rather than those randomly selected.

Or… you could take the lazy man’s way out - which is to use Microsoft’s predictive engine which analyses a site to give a probable of the make-up of your visitors. While the methodology isn’t the most robust, it does give an unbiased 3rd party opinion on probable demographics based on search information mined from Microsoft Live Search users.

2) Get heatmaps the lazy man’s way!

Site heatmaps are a great way of finding where the hot spots are on a web page, and where people would most likely click. Crazyegg is a company that offers this service, but the drawback would be that it takes time before the results come out, and you would need a reasonable amount of traffic to track those clicks properly.

Or… you could take the lazy man’s way out - which is to use Feng Gui, a predictive engine which analyzes a site to give a probable heat map of attention based on previously conducted neuro-science studies. It is useful to note that it does NOT track clicks like Crazyegg, but rather the probable attention of the reader. In short, it lets you know if you’re drawing attention to the right places.